022 697 1251
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Tim Salix has 12 years experience in product photography
Highly reflective surfaces and materials present him with no problems. He has photographed all of the following – glass, plastic, white porcelain, ceramics, marble, aluminium, bare metal, black metal, enamel, chrome, silver, leather, patent leather, wood, painted and laminated finishes. Tim also knows how to photograph ‘difficult’ textiles and fabrics that have colour shifts under studio lighting. Consistent colour matching across different product SKUs is the achieved outcome. Even on large scale photo shoots taking several days and photographing hundreds of products.
Lenses used are the tilt/shift Nikon PC-E 24mm, PC-E 45mm micro and PC-E 85mm micro. The advantage of these specialist lenses is that the shift function allows product and packaging to be photographed from the top and front so the perceptive is perpendicular and not skewed. When focusing close to a subject, what is in focus becomes a narrow area and critical parts of the product can look slightly blurred. The tilt function overcomes this problem by enabling the maximum depth of focus across different focal planes of an object. The benefit of the micro is greatest for any writing, logos and finer details. The 45mm lens in the range will render photos with an angle-of-view as normal human vision. This is beneficial when it is necessary to represent a product as being true to the eye.
Often reflective surfaces, when photographed at 180°, will reflect back what is directly in front. This will be the camera/tripod/photographer, all of which will show up in the final image. Nikon PC-E lenses enable the physical removal of the camera from an object’s reflection. Then by using the shift function the lens is focused back on the subject to take the photo. Importantly to clients, this means no time-consuming and costly retouching needs to be done to remove unwanted distractions.
Tim’s experience in photographing so many products means he knows what studio light placement and light modifiers best suit different surfaces in order to work with an object’s shape to give a proper 3D look. He is able to photograph white products, creating the correct amount of shadow, so visible when viewed on a white background. Photographing large products with traditional softboxes creates patches of under and overexposure in the final image, this is exacerbated whenever the object is reflective or covered in fabric. Several two-metre-wide silver-lined reflectors firing back into 3000watt Swiss-made Elinchrom studio lights overcome this problem by creating a large source of even light.
Images come with the option of a transparent background which allows for product and packaging placement within another photo or advertising material. Addition layers are available, such as shadow which can be seen or hidden. Also, accessories that have been photographed separately can be added to the product photograph and be made visible when required. All photos are provided as jpegs suitable for websites and social media. If the final output requirement is to also go to print, 300dpi high-resolution tiff images will be supplied.